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©Copyright 2001 Rogers Media. The following article first appeared in the October 2001 edition of BENEFITS CANADA magazine.

Value Vindicated

The bursting of the technology bubble has taught us that fear and greed drive markets, which are ultimately inefficient. Indexes can be beaten and value outperforms in the long run.
By Mark Thomson, George Klar and Andrew Sweeney
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Sophisticated and novice investors alike were eagerly trading technology stocks at the top of the bull market in March 2000. The Toronto Stock Exchange (TSE 300) composite index was up a whopping 46% over the previous year. In fact, the stock market was so hot that otherwise reasonable individuals were quitting their jobs to trade online. Making money in equities was easy.

That was then. Unfortunately, not even millions of overly confident investors could prop up securities with unsustainable valuations. Stock prices collapsed globally, often dropping by 50% or more. Now, three themes emerge from this wreckage: Canadian markets are not efficient; risk is absolute; and because valuations matter, value outperforms growth over the long haul.

Conventional wisdom says that markets are efficient. Proposed drivers of market efficiency include the democratization of information, exponential growth in computing power and an ever-increasing number of investors participating in the markets. In theory these factors, combined, ensure that active managers will not beat market indexes over time.

Yet even with instantaneous information, powerful data crunching tools and intelligent, competitive individuals managing assets globally, the sheer volume of data can hamper good investment decisions. Data should not be mistaken for knowledge, and it is certainly not a substitute for wisdom.

Ultimately, people control investment decisions, even if they are simply programming computer models. And the one thing that remains constant is human nature. In general, humans react emotionally. Consequently, over short periods of time, fear and greed drive markets. Undue optimism occurs at market peaks and maximum pessimism at market bottoms.

History is replete with examples of this phenomenon, which results in market bubbles. There's the Nifty Fifty of the late 1960s and early 1970s, the Japanese equity miracle of the late 1980s, and most recently, the technology explosion of the late 1990s. Research by Jeremy Grantham of Grantham, Mayo, Van Otterloo in Boston indicates that whenever bubbles occur, they inevitably retrace their entire ascent, and then some. If markets were truly efficient, these events would not occur.

The TSE 300 is firmly entrenched in the fourth quartile over many periods, according to William M. Mercer Ltd.'s MPA Analytics. Plan sponsors are now beginning to question the theory of efficient markets in Canada.

Irshaad Ahmad, head of Mercer's Toronto investment consulting practice, says that historically even the average active Canadian manager has beaten the index over longer periods. This leaves us to conclude that "the Canadian market is much less efficient that the U.S," says Ahmad. Our view is that the Canadian equity market is efficient today, and it will remain so into the future.

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The value process has always maintained that risk is best viewed in terms of margin of safety. The preservation of capital is a central tenet of the value investment philosophy, which espouses that risk is absolute and avoiding permanent loss of capital is paramount. Holding a portfolio with securities trading at a premium to their intrinsic value exposes investors to unwarranted capital loss.

This philosophy is in direct contrast to that of an index. By its very construction, an index does not take valuation into account. This means that at any given time, an index may include significantly overvalued securities. Common sense says that a value portfolio, containing only a subset of undervalued securities, is less risky than an index in its entirety.

Over the last decade, however, the investment industry has gradually evolved away from examining absolute risk to tracking error. This transition was supported by a prolonged period of positive equity returns. Capital preservation lost its importance at the very time valuations reached all-time highs.

Nortel Networks illustrates the impact of this shift on plan sponsors. As Nortel became a disproportionately large part of the TSE 300, active managers began to lag the index and concerns about performance shortfalls arose. Professional managers made fewer decisions based purely on investment merit and more on their own business risks.

"We were approached by some managers when Nortel's weight rose into double-digit territory," says John Cannell, treasurer of the Toronto Transit Commission Pension Fund Society in Toronto. "They asked us to consider increasing the maximum to a higher level. We weren't comfortable and maintained our original limits."

Not all plan sponsors chose this route. Some believed it was less risky to hold a large weighting in Nortel (trading at 100 times its estimated forward earnings and all-time high valuations) than owning no stock in this company at all. In retrospect, the 90% decline in Nortel's share price serves as a harsh reminder that valuations matter and risk is absolute.

"My pet peeve is that the index creators drove investment decisions rather than money managers," says Zainul Ali, Canadian director of research at Towers Perrin in Toronto. "It was wrong. You can't let the TSE 300 or Standard & Poor's 500 composite index drive how you manage money. While benchmarks are important, flaws must be recognized early and dealt with. Unfortunately, some managers worried about massive business risk and relegated fundamental analysis to the backburner."

Fiduciary road-map

Don't let market volatility steer your pension fund off course. Stick to your investment principles and with managers who adhere to their style.

Over the past few years, volatile markets have presented distinct problems for plan sponsors. Market gyrations have challenged trustees' sense of what it means to be a fiduciary. With virtually every Canadian equity manager underperforming their benchmark index during the technology bubble, trustees were faced with hard decisions. Those who ultimately changed managers in order to recapture lost ground were whipsawed. In the future, what should plan sponsors look for in a money manager?

Since markets fluctuate over the short term, investment styles move in and out of favour. Successful money managers adhere to their style nonetheless. Switching styles at the very moment it is most out of favour compromises long-term performance.

Plan sponsors want to avoid money managers who don't have a highly disciplined investment process that consists of a proven philosophy that is consistently implemented and backed by solid, in-house research.

Money managers must demonstrate unflinching resolve when faced with external pressures to amend their style. Unyielding managers will certainly be tested occasionally, but sponsors will be the beneficiaries of this discipline.

Lastly, expect the unexpected. Low probability events, such as the technology bubble and the biotechnology bubble, occur with surprising regularity. When this happens, a mean-reverting event will occur at some point.

Don't let unusual events dictate your reaction and don't panic. More importantly, don't allow unusual but temporary events influence decisions made during tranquil times.



Batting $1,000

A $1,000 investment in equities made by a value manager would have grown to $11,320 between 1982 and June 2001. The same investment made by a growth manager during this period has only risen $3,973.

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VALUE VS. GROWTH

According to Barra Canada style equity indexes, value outperforms growth in most years. Surprised? If so, you're probably not alone. Between 1982 and the second quarter of this year, value strategies outperformed growth in 14 out of the 19 years. Growth strategies dominated only five years during this period (see "Comparing styles").

Clearly 1999 was the best year for growth as it generated a 40.3% advantage over value in Canada. End-date sensitivity combined with short time horizons produced annualized charts that led some to conclude that growth was consistently the better strategy. So what did each style really produce for investors? Referring to the Barra Canada style equity indexes, a $1,000 investment in value would have grown to $11,320 between 1982 and June 2001. The same investment in growth would have risen to only $3,973 (see "Batting $1,000").

Despite the stellar record, the concept of buying undervalued equities to achieve a margin of safety was almost universally abandoned last year. Articles trumpeting the death of value and ridiculing traditional valuation techniques were prevalent. Warren Buffet, arguably the most successful investor of the 20th century, was called a dinosaur who was out of touch with modern day reality.

Value managers who kept their investment disciplines throughout the technology euphoria experienced debilitating tracking error shortfalls, often dropping to the fourth quartile. "Deep value managers remained true to form," observes Ahmad. "Core managers, by definition, drifted according to the bias of the index, which by 1999 had a distinct growth orientation."

Naturally, trustees began questioning consultants about their value managers. Fourth-quartile performers don't often get new mandates, and usually lose existing ones. "In a few cases, plan sponsors made classic timing errors during the bubble period," says Brian Goguen, senior consultant at Toronto-based Frank Russell Canada Ltd. "Some terminated value managers, based largely on performance, switched to either core or growth Canadian strategies. This decision has been costly."

So what has the investment industry learned from this experience? Canadian equity markets are not efficient. Risk is absolute. Valuations matter. And we live in a mean-reverting world, where there are no new eras.

In retrospect, sponsors may have unknowingly accepted riskier strategies based on their belief that the index was unbeatable over time. However, if Canadian equity markets are not efficient, the promises of the index may be oversold. Meanwhile, value managers who buy equities far below their intrinsic worth have proven that they can preserve their clients' capital, generate significant returns and reduce absolute risk.

In the words of value guru Benjamin Graham: "An investment operation is one which, upon thorough analysis, promises safety of principal and a satisfactory return. Operations not meeting these requirements are speculative." BC



Mark Thomson is senior vice-president, George Klar is vice-president, and Andrew Sweeney is equity analyst at Beutel, Goodman & Company Ltd. in Toronto. g_klar@beutel-can.com.

Spotlight on style
Style drift can have a major impact on returns. Do you know what style your money manager is practising?
By Perry Teperson and Jeff Stepan

Losing sleep over your pension fund's equity returns? There is an increased level of awareness among trustees that a manager's investment style has a significant impact on performance.

Recent market volatility and swings in performance between value and growth managers have put the spotlight on manager style. A look at results from the James P. Marshall, a Hewitt company internal style analysis model, below, reveals whether managers have been staying true to their style between 1996 and 2001. The conclusions are interesting.

Some managers remained relatively style-pure, but there were a number whose style shifted. For example, some managers who constrained their holding in Nortel Networks became more value-like, whereas others who were concerned about looking too different from the index became more growth-like and stepped up their Nortel holding.

What should plan sponsors make of this? Since style decisions have a significant impact on returns, it is important to pay attention to style drift. The key is to know what your manager is doing, why it's being done and whether it still makes sense for your pension fund.

Consider your managers' style within the context of your overall manager structure and whether there is a good fit with other managers you may have hired.

Most importantly, consider style drift as another example of the merits of global equity diversification. In some cases, style in the Cana dian market has been indirectly influenced by the dominant rise and fall of one stock. This happens from time to time because our market is small. Adopting a globally, well-diversified equity portfolio should go a ways toward curing the equity-induced insomnia that has been plaguing the industry.

Perry Teperson leads the Vancouver practice and Jeff Stepan leads the Regina practice of James P. Marshall, a Hewitt investment consulting arm in Canada.
Style by size
Canada's 40 largest pension asset managers have a mix of both growth and value attributes. Only a few Canadian money managers are close to 100% value in terms of style.
Assets by style under management, three years ended June 30, 2001
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