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©Copyright 2001 Rogers Media. The following article first appeared in the December 2001 edition of BENEFITS CANADA magazine.

Editorial

Long-term growth
Nothing matters more. For plan sponsors and farmers alike.
Kevin Press Dian Cohen was once the second leading asparagus farmer in the province of Quebec. One might think that her schedule as economic consultant, author, pension fund board member and Benefits Canada columnist would keep her too busy to be growing anything other than her enviable reputation. It is a mistake to underestimate her.

Cohen lives with her family outside Hatley, Que., just this side of the Vermont border. Together they used to farm 12 acres of asparagus, and the same again of raspberries. The Cohen family produced about 15,000 pounds of each a year.

It may surprise you to know that farming a dozen acres of asparagus would land a Quebecer in the top two provincially. Apparently it takes years to develop a decent crop. Like so much else, asparagus demands a focus on long-term returns.

Cohen has nurtured her back-page column with the same care. Pension Options, launched in May 1989, quickly became a staple as important as the three that hold our pages together. Her ability to see past the short term sets her apart from many of this country's financial journalists.

Witness this passage, from her inaugural column. "As a consequence of lifestyle and value changes, we're making more demands than ever on both governments and employers--for childcare, enhanced pensions, extended education, affordable housing, aged healthcare, shares of pension surplus. At the same time, we want protection from a host of things that individual sovereign states alone are ill equipped to deliver: international terrorism, transnational environmental pollution, currency volatility, job migration."

Leave aside the oddly prescient reference to terrorism in that paragraph. What we see when we look back at Cohen's columns is a well-informed understanding of the Canadian pension pension plan sponsor's perspective.

Cohen got it exactly right 121/2 years ago, just as she does now. She is one of a select few writers who have followed Canada's pension scene long enough to know that many of the biggest challenges facing plan sponsors are more than a decade old. Our lack of regulatory uniformity, the debate over surplus and the entitlement mentality Canadian plan members refuse to shake--none of these are new stories.

That understanding of the long view, coupled with her willingness to invest as many seasons as it takes to see any project (agricultural or journalistic) put forth a worthwhile yield, ranks Cohen among this industry's most valuable commentators.

Dian Cohen is filing her farewell column with us this month. Like so many of her writings it is thoughtful, challenging and right on the money.

It has been a privilege being her editor.

Kevin Press- kpress@rmpublishing.com






















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