According to a report from Morneau Shepell, a growing number of young Canadians are using digital communications to access their employee and family assistance program (EFAP).
The report, The digital age: How people are accessing EFAP services, analyzed how EFAP services were accessed throughout 2012, compared with 2010 and 2011. The findings show that those between the ages of 18 and 39 are increasingly likely to access EFAP services, with those in the 18 to 29 age group likely to access those services through digital channels most often.
“Our research shows us that we are able to reach a younger demographic with digital access and service delivery options,” said Barb Veder, vice-president, clinical services, with Shepell•fgi.
“This trend will increase,” commented Veder, citing statistics showing that 86% of Canadians have Internet access and 37% have mobile access. She said Canadians spend 50% more time online than Americans, Britons and Australians.
“In the digital age, it is critical to provide individuals with the care and support they need, when they need it, and through the method they can best interact with and relate to. We think this information will help human resource professionals understand the demographics and impact of EFAP digital channels.”