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Thirty-five years ago, workplaces functioned very differently than they do today. The predominately young workforce was less likely to move around, so the C-suite did not focus heavily on employee benefits. But aging workers, increased competition, mobile employees and serious cost pressures have put benefits top of mind for many senior executives.

Benefits Canada wanted to explore why employers continue to offer benefits programs in this environment by looking at the past, present and future. The 35th anniversary research examines the attitudes and priorities of C-suite and senior executives regarding their pension and benefits offerings: the role they serve in attracting and attaining top talent; the perceived return on investment (ROI); how they fit into the company’s HR strategy and overall objectives; and what’s changed over the years, as well as expectations for these programs going forward.