Fitness trumps finances in New Year’s resolutions

As Americans make their New Year’s resolutions for 2015, once again, the majority will be more concerned about their waistlines than their wallets.

An Allianz Life Insurance Company of North America finds nearly half (49%) of respondents say health/wellness is the most important focus area for this year, up from 43% in 2013.

Similarly, exercise/diet is the top New Year’s resolution most people say they would most likely make and keep (42%), ahead of managing money better (40%) and spending more time with family/friends (32%).

While financial stability continues to be an important topic for New Year’s resolutions, it remains a lower priority for most Americans with only 30% of respondents choosing it as their top focus for 2015.

This lower level of interest in finances is consistent with the decline in percentage of Americans who said they will include financial planning in their New Year’s resolutions for 2015, down from a high of 33% in 2009 to only 15% in 2014.

“With a healthier U.S. economy, continued market strength and lower unemployment, people have forgotten the trauma they experienced in 2008-2009 and have more confidence in the state of their finances,” says Katie Libbe, vice-president of consumer Insights for Allianz Life.

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