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Communicate by cohort to grab members’ attention

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John Por:

Excellent article, making valid points. It is a sad but well documented fact that members are not interested in these issues to start with (who knows why?), so tailoring the message by cohort most definitely make it more relevant.

Our Institute also found that certain concepts members will never retain, no matter how often and hard we might try; it’s therefore important to know what we could hope for in achieving traction.

Tuesday, July 22 at 5:17 pm | Reply

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