Forty per cent of Canadian advertising and marketing managers said a compressed work week would increase employee productivity, according to a new report by the Creative Group.

The survey, which polled more than 200 decision-makers in the marketing and advertising industries, found 68 per cent said attending to non-work-related tasks while on company time should also be allowed in order to boost productivity.

Read: Workers would take pay cut, reduced vacation to work flexibly: survey

“As professional preferences and expectations evolve, more companies are recognizing that the best work isn’t necessarily tied to traditional work hours or days and are open to the idea of a flexible workplace,” said Deborah Bottineau, district director for the Creative Group, in a news release. “Offering employees greater freedom to manage their time and personal and professional obligations can help reduce stress, increase morale and productivity and serve as an attractive perk for prospective hires.”

When it comes to work-life balance, 54 per cent of respondents said employers and employees are equally accountable for achieving a healthy balance, while 22 per cent felt it was primarily the employer’s duty but the employee should be involved.

Read: Shorter, flexible workweeks can save the planet

Copyright © 2020 Transcontinental Media G.P. Originally published on

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