Atlantic Canada’s Luedey Consultants, Toronto-based Sterling Capital merging

Halifax-based Luedey Consultants Inc., a boutique benefits consulting firm, is merging with Sterling Capital Brokers Ltd., an independent benefit consulting firm specializing in servicing high-growth, small- to medium-sized businesses.

Luedey Consultants has more than 70 clients across Atlantic Canada, including both privately-owned and public-sector employers, as well as several union building trades. “This is an exciting time for us as we believe the strengths of both [Luedey Consultants and Sterling Capital] are a perfect fit for clients of both organizations,” said Bill Luedey, the firm’s president, in a press release.

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“By adding [Luedey Consultants’]. . . expertise with Sterling’s small to mid-sized benefit plan approach, our combined services will be well positioned to effectively offer valuable employee-benefit consulting to current and potential clients in Atlantic Canada and other regions of Canada,” he added.

Headquartered in Toronto, Sterling Capital offers clients a single point of contact for all employee benefit queries.  “Through this merger, the combined firm gains access to new geographies while adding strong internal consulting capabilities from [Luedey Consultants],” said John Griffin, president of Sterling Capital, in the release.