The Toronto Blue Jays’ World Series run is giving Canadians more than thrilling baseball games — it’s boosting morale and creating a sense of connection that extends into workplaces across the country.
For employers, a sense of shared experiences and belonging offers a simple, low-cost way to strengthen culture. At Toronto-based law firm WeirFoulds LLP, staff have been encouraged to wear Jays gear in the office to mark the playoff run, a gesture that has added energy and fun to the workplace.
Read: Cultural celebrations strengthen employee belonging, wellness: expert
“At WeirFoulds, we believe that supporting our local team is a great way to build connection and boost morale,” says Daniel Wong, partner and chair of the firm’s employment and labour practice group. “Encouraging our staff to wear Toronto Blue Jays gear in the office isn’t about showing team spirit — it’s about fostering a sense of community and fun at work. Creating moments like this helps strengthen relationships and allows employees to express themselves and share in an uplifting experience together. It’s a simple way to build a healthier, more engaged workplace.”
At Wealthsimple Inc., Jays fandom has taken shape in the digital space. Employees can connect in an active Slack channel during games, creating a sense of shared excitement that brings people together no matter where they’re working.
EY employees have also leaned into the playoff buzz with lighthearted touches, from wearing Jays attire to baseball-shaped donuts in the office.
Fandom can also have real mental and physical health impacts, said registered psychologist Zarina Giannone in a report by the Canadian Press, noting adopting a group identity helps fulfill humans’ innate need for belonging and social connection. The report also cited an Italian study of football fans that linked fandom to greater well-being, underscoring how powerful shared experiences can be.
Read: Half of U.S. workers say employee well-being supports healthy workplace culture: survey