Wello names Lori Casselman president and CRO

Canadian-based health-care provider INLIV is appointing Lori Casselman as president and chief revenue officer of Wello, its virtual care platform and telemedicine business.

In the new role, Casselman will focus on leading Wello’s growth strategy, client experience, as well as its product and service offerings.

“As we continue to expand our business to build for the future, we are thrilled to have Lori join the team,” said Vince Danielsen, president and chief executive officer of INLIV, in a press release. “Her unique perspective on the future of health along with her passion for technology and the customer experience make her a tremendous addition.”

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With more than 20 years of experience in the health-care, group benefits and technology industries, Casselman was previously chief health officer at League Inc. She has also held a number of executive positions at Sun Life Financial, including assistant vice-president of integrated health solutions, assistant vice-president of practice excellence and innovation and assistant vice-president of health and productivity.

“Employers are seeking new resources to support a changing workforce and an increasing number of employee health needs,” said Casselman. “Access to timely, quality health care continues to be a challenge and I am pleased to be joining an organization with both a passion for innovation and a legacy of quality care provision.”

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