The Caisse de dépôt et placement du Québec is making a share capital investment in Quebec-based Golf Avenue.

The investment will allow the online pre-owned golf equipment retailer to continue its U.S. and European expansions, add new technology to its digital platforms and increase its offerings by launching a platform dedicated to cycling equipment, according to a press release. 

Read: Caisse investing in data centre operator, telecom infrastructure

“With this investment, la Caisse is supporting the local and international expansion of a young company operating in the new economy that continues to stand out with a distinctive and innovative business model,” said Charles Émond, executive vice-president of Quebec and global strategic planning at the Caisse. “While maintaining leadership in the pre-owned golf equipment market, Golf Avenue is well positioned to take on the bicycle resale market.”

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