The Competition Bureau is speeding up the development of guidance on the interpretation of new provisions in the Competition Act aimed at greenwashing.

The federal watchdog said it has received a large number of requests and that it will develop guidance “on an accelerated basis.”

Read: Head to Head: Is it time to change the terminology around ESG?

The amendments to the Competition Act that became law last month require companies to be able to substantiate environmental claims made to promote a product or business interest. As part of its work, the regulator says it will launch a public consultation in the coming weeks.

The Pathways Alliance group of oilsands companies removed all content from its website and social media feeds last month, citing uncertainty over the new anti-greenwashing rules. The consortium of Canada’s six largest oilsands companies said the changes create significant uncertainty for Canadian companies that want to communicate publicly about the work they’re doing to improve their environmental performance.

Read: Expert panel: How transition investments can help institutional investors reach net zero