The Great-West Life Assurance Co., the London Life Insurance Co. and Canada Life Financial Corp. have appointed Brad Fedorchuk as executive vice-president for group customer.

Since joining Great-West Life in 1994, Fedorchuck has held a variety of roles, including national accounts underwriting and leading technology strategy initiatives. Prior to the new role, he was senior vice-president of customer experience and marketing for group customer.

He will be reporting directly to Jeff Macoun, Great-West Life’s president and chief operating officer for Canada, who noted in a press release that he expects Fedorchuk will be a strong addition to the executive team.

Read: Medavie Blue Cross appoints VP of product, disability management

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