Medavie Blue Cross is launching a digital health platform that helps plan members access resources to manage their health when and where they need it.

Available through a mobile app and online through the insurer’s plan member services site, Connected Care has accessible virtual opportunities that connect directly to Canadian doctors through a partnership with virtual care provider Maple.

Read: Just 9% of employers offer virtual health care: survey

Plan members will also be able to order personalized pharmacogenetic testing and engage a professional for internet-enabled cognitive behavioural therapy, noted a press release.

“Innovation is expected in our industry, but introducing unique member programs that improve the quality of our health-care service offerings remains a true differentiator,” said Shane Reid, director of product, pharmacy and provider management at Medavie Blue Cross. “Connected Care offers convenient access and preferred pricing to leading online health-care providers and services, so members can access the care they want, when they need it, from anywhere.”

Read: The role of convenience, personalization in a changing health-care landscape

Copyright © 2019 Transcontinental Media G.P. Originally published on benefitscanada.com

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