Pacific Blue Cross and Blue Cross Life Insurance Co. of Canada are forming an alliance in British Columbia, effective Jan. 2, 2020.

The alliance is aimed at enhancing Pacific Blue Cross’ capabilities in underwriting, pricing, reserving, actuarial and medical underwriting, according to a press release. It will remain the primary contact for all sales, services and claims, and it will continue to offer the products sold under its policies as a distributor for Blue Cross Life.

Read: Alberta Blue Cross drops dental rates to align with new fee guide

“This alliance with Blue Cross Life is a foundational building block towards improving health and well-being for British Columbians,” said John Crawford, president and chief executive officer of Pacific Blue Cross. “We have created the ability to bring on new business with our trusted advisors while improving our value proposition to our clients and members.”

Marie-Josée Martin, president and CEO of Blue Cross Life, said the alliance is a key milestone in its strategy to build national scope and that it improves its ability to collaborate with other Blues Cross plans across Canada.

The alliance is subject to regulatory approval, with submissions made to the Office of the Superintendent of Financial Institutions and B.C.’s Financial Institutions Commission.

Read: Employer-paid benefits to be subject to new B.C. health tax

Copyright © 2020 Transcontinental Media G.P. Originally published on benefitscanada.com

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