Pacific Blue Cross has appointed John Crawford as its president and chief executive officer.

Crawford took over as interim president and chief executive officer in November 2017 upon the retirement of Jan Grude. Since joining Pacific Blue Cross in 1989, Crawford has been a vice-president, senior vice-president and chief financial officer. Prior to that, he was a senior manager at Deloitte.

Read: Pacific Blue Cross names new vice-president of HR

“As interim president and chief executive officer, John has reinforced a strong financial foundation while improving member value,” said Richard Taylor, chair of Pacific Blue Cross’ board of directors, in a news release. “Under John’s leadership, Pacific Blue Cross will continue to work with our clients to serve the health care needs of our members while growing the business for the future.” 

In the release, Crawford noted he was involved in the organization’s creation. “Pacific Blue Cross will develop new products, services and digital innovations to give our members access to the best possible health care,” he said. “We’ll foster engagement with our clients, the advisor community and network of health-care providers to improve health outcomes for our 1.4 million members.”

Crawford also serves as a board director for the Canadian Drug Insurance Pooling Corp.

Read: Pacific Blue Cross adds two directors

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