Manulife Financial Corp. is appointing Sarah Miller Wright as head of Canadian operations.

Miller Wright’s role will be to continue Manulife Canada’s work to reimagine how it interacts with its customers across all channels, improve the customer experience and drive business effectiveness.

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She joins the insurer from Shaw Communications Inc., where she held a series of senior leadership roles, most recently senior vice-president of digital, product and service delivery. She also previously worked in leadership roles at Virgin Mobile Canada Ltd. and BCE Inc.

“Sarah is passionate about creating a high-performing culture through the development of strong talent,” said Manulife in a press release.