The Ontario Pension Board is communicating its long-term strategic plan to members through a new interactive online page.
The platform is designed to engage plan members on the strategic direction of the organization and features three three-year horizons that balance long-term goals with immediate action, including enhancing plan sustainability, efficiency and service delivery.
The communication strategy was developed following feedback from member organizations on topics they consider important and how they want to receive that information, says Marc Rondeau, executive vice-president and chief pension officer at the OPB.
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“Through that process, we heard that our members want an opportunity to view things in a digital-first world that’s evolving before us — members were telling us that they’d like a focus on new interactive opportunities in a single-scroll web experience.”
Members also expressed an interest in receiving information on the OPB in language that’s more straightforward than their annual pension report, he adds. “They want to navigate that information easily, and we owe it to them to do that in a clearer, more transparent way that aligns to the narrative of both what they’re looking for and what we think is important.”
By dividing the strategic direction into three horizons, the OPB aims to generate excitement among members by presenting its goals as aspirations for the coming years.
“The notion of the horizons connected to our strategy reinforces to our members that we’re moving ahead [on certain issues] — we wanted to set it up so that it could not only be a tool to report on our annual outcomes, but to report on our progress against that long term.”