Home Kevin Carmichael

On Sept. 12, an Indian e-commerce company called Snapdeal changed its logo and announced that goods from its marketplace would be shipped in vermilion boxes. It likely was desperate move to gain attention of shoppers. The closely held start-up is said to be worth about US$6.5 billion, a hefty figure. But Snapdeal is only India’s […]

  • September 19, 2016 September 13, 2019
  • 09:45