Standard Life of Canada won 10 awards as part of the 2014 Insurance and Financial Communicators Association (IFCA) Annual Awards Competition, including three for its campaign to fight financial inertia.
The competition recognizes excellence in public relations, communications, marketing and advertising in the field of insurance and financial services in North America.
Over the last 10 years, Standard Life has received more than 45 awards for its accomplishments in marketing and communications creativity, design and writing.
“Our commitment is to deliver innovative products and solutions that answer our clients’ needs,” says Jean Goulet, marketing vice-president at Standard Life. “Our team has proven year over year that we are passionate about our brand and that we always find creative ways to communicate what Standard Life can do for its clients, in a clear and simple way, on any platform.”
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