EY has launched a new health and well-being campaign for its 5,000 Canadian employees.
The campaign – New Year, New You – focuses on a different topic each week, including physical, financial and mental well-being.
In the first week of January, the focus was on physical well-being, including highlighting the company’s resources around nutrition, tips on how to incorporate fitness into their daily lives, and links to videos for stretching at their desk.
“We also have a comprehensive fitness benefit so we also highlight that,” said Kimberly Allen, total rewards leader at EY. “We subsidize up to $1,000 for each employee for fitness participation expenses, which might include a gym membership, ski lift tickets or buying a bicycle.”
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The focus for the second week of January was financial well-being, including highlighting for employees the programs on offer: two pension plans, a group RRSP and a tax-free savings account.
“We bring all those resources together and help employees understand what we are offering to them and why some of these things are important,” says Allen. “Finances can be a source of stress and anxiety for people, particularly after the holidays and some will be planning for the upcoming RRSP deadline, so we wanted to provide resources to that.”
Read: Employers to focus on financial well-being in 2016
Currently underway in the third week of January is a focus on mental and emotional well-being. EY is highlighting to employees all the resources available to them, including an employee and family assistance program, provided by Morneau Shepell.
The company has also rolled out a brand new video program called LifeSpeak, which includes easily accessible videos that cover a variety of topics around mental health. “We want to make sure they have access to these resources when they need them,” says Allen.
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In the fourth week of January EY will provide a summary of all these offerings, putting everything together to show that it wants employees to be successful at home and work, and to have balance in their lives.
The campaign is being communicated to employees through its daily news articles, which are sent to them through email and directs them to the appropriate resources.
Read: Communication and customization key to health and wellness programs