Green Shield Canada has launched an initiative called Change4Life, which aims to help employees better manage their health.
The company hopes to redefine the concept of wellness by utilizing analytics to target employee populations diagnosed with chronic disease and, even more proactive, reach out to those plan members at the highest risk of developing one.
Using insights from its data of millions of extended health and drug claims, Green Shield Canada, in the first attempt in the industry, will strategically engage with the employees most in need of support.
In a further attempt to move wellness from a soft science to a more evidence-based platform, Green Shield Canada will employ the latest research on nudging plan members to adopt better health habits.
In the last quarter of 2014 and into 2015, the company will announce and implement a series of strategies to engage and support plan members in better management of their day-to-day health.
This will include targeted education campaigns for chronic disease states, enhanced support systems for individuals and their families to navigate the healthcare system, and the launch of programs that will link plan members to health providers in their communities who can provide in-depth disease management support.
“This is an exciting moment for us,” says Green Shield Canada president and CEO Steve Bradie. “I am very proud of this initiative that will give hundreds of thousands of our plan members the tools, programs and encouragement to achieve better health.”
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