Medcan is partnering with fitness app Lift to enhance its wellness offering to plan sponsors.

The platform, which includes customized exercise programming, digital equipment and digital assessments, aims to offer highly engaging virtual training sessions, partnered with Medcan fitness coaches.

“Fitness is one of Medcan’s key pillars,” said Andrew Zimakas, the organization’s chief product and revenue officer, in a press release. “We chose Lift session as our virtual fitness partner because their platform allows for an exceptional and personalized client experience . . . and the team is fully aligned with our philosophy.”

Read: Morneau Shepell, Lift partner on virtual fitness programs

David Sciacca, chief operating officer at Lift, said there’s no better proactive health management approach than building fitness into our lifestyle. “Extending Medcan’s reach through virtual fitness will allow their experts to have an even bigger impact on their client’s health and accelerate progress towards their goals. Together with Medcan, we are making elite fitness coaching available and accessible to Medcan clients from anywhere in the world.”