Canada launches national financial literacy strategy

Minister of State (Finance) Kevin Sorenson and financial literacy leader Jane Rooney today launched the National Strategy for Financial Literacy.

The strategy is a call to action for all Canadians to gain the knowledge, skills and confidence they need to make good financial decisions.

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It will focus the efforts of the hundreds of public, private and non-profit organizations across the country that deliver financial literacy programs and education to help Canadians attain three goals: manage money and debt wisely, plan and save for the future, and prevent and protect against fraud and financial abuse.

Those organizations across will do so by focusing on three priorities: collaborating and sharing, tailoring programs and using plain language, and reaching and engaging Canadians.

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“I encourage all Canadians to count themselves in and to contribute to the momentum that is building to make financial education a lifelong journey with lasting and positive impact,” says Rooney.

The Canadian Life and Health Insurance Association (CLHIA) welcomed the new national financial literacy strategy.

“This is a significant achievement and will serve as a rallying cry for public and private sectors to work together towards a common goal—giving Canadians the knowledge, skills and confidence to make responsible financial decisions,” says CLHIA president and CEO Frank Swedlove.

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