Navacord Corp. is partnering with Belay Advisory, an Edmonton- and Calgary-based benefits consulting and wealth advisory firm.

“We were drawn to Navacord because of their decentralized model that fosters strong entrepreneurial spirit, which has always been a cornerstone of our success at Belay,” said John Goode, a partner at Belay Advisory, in a press release. “Our dedication to our local clients and communities is paramount and Navacord allows us to strengthen this commitment while also providing us the enhanced resources to support our clients and team through the future.”

Read: Navacord acquiring Ontario-based benefits firm

Through the partnership, Navacord, a commercial brokerage firm, continues to amplify its presence in the group benefits, wealth, retirement and insurance sectors from coast to coast. In 2021, the organization acquired Ont.-based Penmore Benefits Inc. and in 2020, it acquired B.C.-based benefits brokerage firm Dehoney Financial Group.

“We’re pleased to welcome Belay Advisory to Navacord’s group benefits practice,” said T. Marshall Sadd, Navacord’s executive chairman, in the release. “This is a nimble, full-service firm that knows how to operate in a manner that provides their clients the best possible level of security and advice and combined with their entrepreneurial spirit, Belay is a strong addition to Navacord.”

Read: Navacord accquiring B.C.-based benefits broker