Vital Benefits starts initiative for small businesses

Vital Benefits, a Calgary-based insurance and benefits firm, is launching a new affiliate brand, Vital Partners. The new entity will manage the insurance needs of small business and entrepreneur clients.

Clients of Vital Partners will have access to life, disability and critical illness insurance, in addition to group benefits programs.

The new Vital Partners entity will be led by Jennifer Kirby, senior benefits advisor, and Andrea Shandro, benefits advisor.