GreenShield is pleased to announce the promotion of Mandy Mail to Executive Vice President, Head of Marketing, Communications & GreenShield Cares.
Mail joined GreenShield, Canada’s not-for-profit health and benefits company, as Senior Vice President, Marketing & Communications in June 2022. She led the company through a transformative brand repositioning and launched the business’ award-winning integrated brand strategy. In her expanded role, Mail will now also oversee GreenShield Cares, the social impact division that reinvests the company’s earnings and redeploys its wholly-owned health services to support equity-seeking communities.
“Transformative growth has been a common thread throughout Mandy’s career and there is no one better to lead GreenShield Cares through its next evolution,” said Zahid Salman, President and CEO, GreenShield. “By combining Marketing, Communications and GreenShield Cares under Mandy, the organization will leverage her expertise in unifying stakeholders to drive its Creating Shared Value strategy, through which GreenShield Cares not only supports the health & well-being of local communities, but also supports GreenShield’s overall business growth.”
Mail’s new appointment is effective January 1, 2024.