Quebec-based packaging company Cascades Inc. has launched a pilot electric vehicle project to encourage employees to reduce their greenhouse gas emissions.
The company, which produces and sells packaging and tissue products that are composed mainly of recycled fibres, is offering a $2,000 financial incentive for all employees who acquire an electric vehicle in the next year. It has also installed 22,240-volt charging stations and one 480-volt fast charging station at its various plants in Kingsey Falls, Que.
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“Since its beginnings, Cascades has been focused on innovation that reduces its environmental footprint and sets an example in sustainable development,” said Mario Plourde, president and chief executive officer of Cascades, in a news release. “Knowing that a change in transportation habits is required to make a substantial dent in GHG reductions, we believe that this unique pilot project is an important gesture for the future.”
The $2,000 incentive is currently only available to employees in Kingsey Falls. However, a survey conducted among all Cascades’ staff found that 63 per cent were considering purchasing an electric vehicle in the near future, according to Plourde. “As a responsible employer, we would like to help them turn intentions into action. We will assess the results of the program in a year, with the goal of extending it to all of our units in North America where it’s possible to reduce the greenhouse gases.”
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To include the public in its initiative, Cascades is opening the 480-volt fast charging station to all drivers and travellers who pass through the region. While it’s hosted at the company’s site, it’s also the first free charging station in Quebec, according to the news release.
“A key player in the green economy, Cascades continues to show its commitment to protecting the environment,” said Isabelle Melançon, minister of sustainable development, the environment and the fight against climate change. “I encourage Quebec’s businesses to follow suit and go green, in as many areas as possible.”