The Benefits Alliance Group’s board of directors is appointing Jim Edmands as president.
In the role, Edmands will be responsible for new business development nationally and maintaining service relationships with the Benefits Alliance’s current partnerships, said a press release.
“With his experience and positive attitude, Jim is well-positioned to grow BA and our strategic partnerships,” said Lio Spagnuolo, board chairman of Benefits Alliance in the release.
Edmands has held executive positions with several insurance companies, including SSQ Life Insurance Co. Inc., where he was senior account executive, and in the sports and entertainment business where he was last vice-president of sales and marketing for the Hamilton Tiger-Cats Football Club.
“Jim’s leadership approach, years of experience and belief in our vision will be a dynamic combination as we look to deliver innovative product, support and digital solutions to our Benefit Alliance members from coast-to-coast,” noted the release.