Video: Keeping plan members engaged socially

Following an education campaign for its DC plan members, Niagara Casinos wanted to keep the momentum going.

“We had started to dabble in three primarily different social media platforms,” says Colleen Falco, the company’s director of HR services.

Watch the video below to find out how Niagara Casinos uses Twitter, Facebook and LinkedIn to deliver different messages to plan members.

Learn more about social media and how plan sponsors are using it to their advantage in the special issue of Benefits Canada on technology.