Tom Milne is a senior communications consultant and creative director at Eckler Ltd.
These are the views of the author and not necessarily those of Benefits Canada.
Words and imagery have the power to connect, evoke emotion and elicit a reaction. They also have the power to be inclusive, or exclusive, and employers can now harness that power for good to ensure they’re creating an inclusive workplace for everyone. If you received an email written in language you couldn’t relate to, would […]
It’s often said perception is reality and that’s definitely true when it comes to benefits plans. If employees can’t easily perceive the value in their benefits package then it’s up to the employer to make it clearer. That’s where branding comes in. A lot of people — even those in branding — struggle to define […]
How long is your attention span? Be honest and think back to the last time you received an email about your employee benefits and didn’t tune out just a little bit. Now think about your intended audience and where their heads are at these days. The reality is, most people now have an attention span […]