Q&A with 123Dentist’s Domenico Morrone

A: We’re currently focused on building a more streamlined and centralized benefits experience across 123Dentist. A key initiative is moving to a more integrated platform that allows employees and managers to access benefits information easily and accurately. We’re also looking at ways to expand voluntary benefits for our dentists and associates, making sure we support not only employees but also the professionals who care for our patients.

Q: How do you judge the success of a program or initiative?

A: Success for me comes down to two things: engagement and impact. If employees are using the program, finding value in it and telling us it makes their lives easier or better, then we’ve hit the mark. I also look at how well a program aligns with our overall goals as an organization, whether that’s improving retention, supporting employee well-being or creating efficiencies for our teams.

Read: City of Toronto using cartoons to make benefits communications more engaging

Q: What programs do you consider most successful/you’re most proud of?

A: I’m particularly proud of how we’ve strengthened our benefits governance and administration processes. Moving towards greater centralization has created consistency across our network and reduced complexity for employees. It may not be flashy but ensuring people have a smooth and reliable experience when it comes to their benefits makes a meaningful difference every day.

Q: What top challenges do you face in your role?

A: One of the biggest challenges is balancing the diverse needs of our employee base. We have a large and growing network across Canada what works for one group may not always work for another. Navigating this while keeping programs fair, competitive and cost-effective is a constant focus, but it’s also one of the most rewarding aspects of the role.

Q: What key HR or total rewards issues do you expect in the coming year?

A: I expect we’ll see continued pressure on benefits costs, as well as a growing demand for more flexibility and personalization. Employees are increasingly looking for programs that reflect their unique life stages and priorities, so tailoring offerings while still managing overall sustainability will be a big theme in the year ahead.

Read: Global health benefits costs projected to rise by 9.8% in 2026: report

Q: What do you like to do in your free time? What are your hobbies?

A: Most of my free time is spent with my family, especially my two girls, ages six and eight. I really enjoy being part of their activities, whether that’s going on outings, exploring something new together or just spending quality time at home. Travel is also a big passion of mine and, while I’ve been fortunate to visit some incredible places like Machu Picchu in Peru, Japan is next on my list.

Q:What’s your favourite employee benefit and why?

A: I’d have to say extended health benefits. Having access to services like physiotherapy, massage or mental-health support goes a long way in keeping people healthy, engaged and supported in their daily lives. It’s a benefit that employees and their families can feel the impact of directly — and that’s very powerful.

Jennifer Paterson is the editor of Benefits Canada and the Canadian Investment Review.