Carrot Rewards is launching a new peer-to-peer rewards platform to help Canadians encourage one another to get physically active.
The wellness app is a platform that leverages behavioural economics and nudge theory to motivate Canadians to make better lifestyle choices. Users connect the app to the built-in pedometer in their smartphones or to an external device like a Fitbit. After tracking daily steps for two weeks, the app creates a customized goal. For each day users reach that goal, they receive loyalty points.
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While the app is for individual users, the new peer-to-peer rewards platform aims to encourage them to achieve their personalized physical activity goals alongside friends and colleagues. Carrot Rewards piloted the program at its Canadian office and saw promising results in increased engagement and motivation by employees to challenge one another and collectively meet their step goals.
“The Step Together Challenge offers our users the ability to team up to get even more active and earn even more of their favourite reward points,” said Andreas Souvaliotis, founder and chief executive officer of the company, in a news release. “This new layer of social support, paired with the power of incentives, is a natural evolution for the Carrot platform, will result in even stronger social impact.”
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