After a 38-year career, Jeff Aarssen is retiring from his role as senior-vice president of group customer sales at the Great-West Life Assurance Co.
“Jeff has made an indelible mark on our sales organization, achieving incredible results while establishing a deep respect from his peers and his teams, as well as advisors and consultants across the country,” said Rob DeMott, senior vice-president of business development, in an email to staff.
Aarssen joined the London Life Insurance Co. as a group representative in 1980 and then moved up the ladder to become Great-West Life’s leader of group retirement services in 2014 and assume his current role last year. Spending 38 years with one company speaks to the type of employer Great-West Life is, says Aarssen.
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“There have been lots of changes to the industry,” he says. “I’ve has great career, but now it’s time for younger and fresher minds to come into the industry.”
During his career, Aarssen participated in several industry and government relations committees, including through the Canadian Life and Health Insurance Association. “Jeff has also been very active in his community, committing countless hours to Hockey Helps the Homeless, the Arthritis Society of Southwestern Ontario, Huron University College and the London Community Foundation,” DeMott noted in his email.
Aarssen will retire from Great-West Life on Sept. 1, 2018. “Lots of travel plans, lots of golf plans and I’m excited to get to spend more time with my grandchildren,” says Aarssen.