Mercer teaming up with AI platform for digital fitness, employee wellness

Mercer is teaming up with Lift Digital Inc., an artificial intelligence-based fitness and wellness platform, to bring customized, on-demand digital fitness to employers and employees.

The Mercer 365 platform, combined with Lift, will provide access to a number of fitness offerings, including customized and automated fitness sessions, access to wellness experts via chat, live online group classes and Lift corporate challenges. Employees who participate can train on-demand and move at their own pace, with coaches available to assist them along the way.

Read: Mercer rolling out all-in-one well-being platform

“Employers understand the importance of fitness and how it positively affects both physical and mental well-being, and recognize that employee expectations are rising when it comes to receiving a digital-first experience personalized to them,” said Julie Duchesne, leader of Mercer Marsh Benefits for Canada, in a press release.

“To maximize employee engagement, and to attract and retain the talent they need to succeed, employers need benefits offerings that are modern, accessible and scaled to employee needs, goals and capabilities, simple to deploy and, most of all, fun.”

Raffi Tchakmakjian, chief executive officer of Lift, said numerous medical studies indicate there’s no better proactive health management approach than people building fitness into their lifestyles. “Together with Mercer, we will not only promote a sustainable way of doing that for the employee, but will also help employers in boosting their productivity and culture.”

Read: 2019 Group Benefits Providers Report: How digital health is affecting the benefits industry