Three-quarters (75 per cent) of Canadian employees say they’d be more likely to stay with their current organization if benefits were more personalized and comprehensive, according to a new survey by Hub International Ltd.
It found employers aren’t implementing the tailored programs needed to improve retention, despite personalization being a clear priority for employees. The survey also noted four in 10 (40 per cent) employees ranked flexibility and work-life balance as their top workplace priority, ahead of compensation.
Read: The ‘ghost benefits’ gap: How employers can ensure their offerings are used, understood by employees
While a third (35 per cent) of employees reported mental-health concerns, participation in wellness programs remains low, pointing to gaps in awareness, understanding or perceived value. Despite these disconnects, 75 per cent of employers said they plan to expand their benefits programs in the next year.
“Canadian organizations are doing their best to attract and retain local talent, but our data shows many are acting on assumptions about what employees actually value, rather than reliable data,” said Terri Botosan, president of employee benefits, retirement and life at Hub International Canada, in a press release.
“With better insights, businesses can deliver what truly matters to their teams — without overspending. This isn’t just a benefits issue. It is a business issue.”