The Public Sector Pension Investment Board is selling a portion of its stake in a talent agency expanding into the marketing advisory sector.
Controlling interest in the United Talent Agency Inc., which represents film and television actors, musicians, athletes and podcasters, will pass to the EQT Group’s private equity fund. A portion of the equity will come from PSP Investments, which will maintain a strategic minority stake.
Since PSP Investment’s first investment in the private company in 2018, the UTA has undergone an expansion that doubled its workforce from about 900 to 1,800 people. During the period, the agency also expanded its offerings to include advisory and marketing services to businesses in the entertainment sector.
According to a press release, Martin Longchamps, managing director and head of origination and execution at PSP Investments, said the organization has worked closely with the UTA’s management team to strengthen its market position. “During this time, UTA has proven its abilities to perform, innovate and diversify as a leading entertainment company. We are excited to continue this journey with UTA and to welcome EQT.”
In other news, the Ontario Municipal Employees’ Retirement System is investing in a British energy, insurance and finance services platform.
The institutional investor will acquire a majority stake in Bionic Services Ltd., a company providing small- and medium-sized businesses with energy, insurance, connectivity, telecommunications and commercial finance solutions. Through its online platform, users can access a list of specialized providers, suppliers and products.
“As a leading technology-enabled services platform, Bionic’s high-quality digital-hybrid model, one that pairs smart technology with world class human service, is at the forefront of helping U.K. SMEs source their business essentials: energy, insurance, finance and connectivity,” said Jonathan Mussellwhite, senior managing director and head of European private equity at the OMERS.