Time and tools are the key factors in an effective benefits education program, according to research from Unum, a benefits services provider for the U.S. and the U.K.
The firm’s study of more than 1,700 employed adults points to a “three-plus-three communication strategy,” in which members have at least three weeks to review at least three types of education methods.
The findings come at a time when industry research reveals that many employers are recognizing that the benefits education they provide to employees is insufficient.
To better meet the various learning styles among employees, Unum suggests offering at least three methods of communication, and it says that printed materials, personalized statements and employer-sponsored intranet or websites are among the most likely to be accessed by employees when offered. Other popular education methods include email communication and group and/or one-on-one information sessions.
However, just providing tools isn’t enough. The time employers give employees to make their benefits decisions also plays a factor.
“Equally important as offering employees sufficient benefits education tools is giving them three weeks or more to review their benefits choices and information before making a decision,” said Bill Dalicandro, vice-president with Unum.
The research shows that 97% of employees who had three or more weeks to review their benefits education materials said it was enough time—but only 50% of respondents were given that much time.
Those who had three or more weeks to enrol were also more likely to rate their benefits plan and benefits education as excellent or very good, compared with those with fewer than three weeks to enrol.
Even if employers don’t offer a particularly good benefits package, it pays off when they build an effective benefits education strategy. According to the study, 85% of employees who rated their employer’s benefits education as excellent or very good also rated their benefits package as excellent or very good. As well, 80% of employees who rated their benefits education highly also rated the employer as an excellent or very good place to work.
Even if employers don’t offer a particularly good benefits package, it pays off when they build an effective benefits education strategy. According to the study, 85% of employees with an excellent or very good benefits education rated their benefits package as excellent or very good, and 80% of employees who rated their benefits education highly also rated the employer as an excellent or very good place to work.
“When employees have adequate time and the right tools to understand and choose their benefits, the payoff is powerful,” said Dalicandro. “The research shows that employees with an effective benefits education have higher levels of engagement, morale and loyalty.”