Half (48 per cent) of dog owners are willing to leave their current job for a more pet-friendly employer, according to a new survey by pet services marketplace A Place for Rover Inc.
The survey, which polled 500 Canadian employees who own dogs, found this percentage increased to 58 per cent among respondents who welcomed a new dog during the coronavirus pandemic, as well as 55 per cent of generation Z respondents and 49 per cent of millennials.
Nearly two-thirds (64 per cent) indicated they’re more likely to feel loyalty toward a dog-friendly company and 49 per cent said they’d rather have pet benefits than unlimited snacks and drinks, faster WiFi or catered lunches in the office.
Almost a third (30 per cent) of respondents said they feel more empowered to request or demand in-office policy changes — including policies related to pets — than they did prior to the pandemic. This percentage is even higher among employees who welcomed a dog over the last two years (40 per cent) and gen Z respondents (38 per cent).