U.S. generation Z employees are more likely to expect a tailored, year-round benefits experience than other employees, according to a new survey by MetLife Inc.
The survey, which polled more than 2,800 employers and more than 5,000 employees, found nearly two-thirds (63 per cent) of gen-Zers said they wish their employer offered more personalized benefits recommendations, compared to 54 per cent of all employees who said the same.
As well, half of gen Z employees said most of the benefits communications they receive don’t feel relevant to them. Indeed, more than two-thirds (68 per cent) of gen Z workers and 65 per cent of all employees said they want their employer to communicate with them after they’ve enrolled in benefits, not just during annual enrolment.
The survey also found gen Z respondents were least likely to agree their benefits meet their evolving needs throughout their lives and, by approaching benefits strategies with a focus on continuous education and increased utilization throughout the year, employers would make half of employees feel more cared for.
“As employers across the U.S. plan their benefits strategies for the year, it’s vital for them to recognize the unique preferences of each generation,” said Jamie Madden, senior vice-president of workforce engagement and benefits connectivity at MetLife, in a press release. “Gen Z, in particular, is setting the stage for what a positive employee experience looks like and by keeping their standards top of mind, employers can better serve the needs of their entire workforce.”